Our contemporary critique of Capitalism connects Henry Ford’s ‘Fordlândia’ and Jacques Tati’s ‘Tativille’ and will be realised as two artworks that form an overall installation exhibited in a Brazilian gallery.
The first piece will materialise as a series of recut versions of Tati’s iconic film ‘Playtime’. Each day custom software developed by WH will gather data on the current stock price of rubber, the Ford Motor Company and Hollywood film studios to connect the two sites of interest. The same software will then use this data to reconfigure Tati’s film on a daily basis resulting in a totally different visual outcome every time. This piece will be accompanied by a seating area fabricated from reflective surfaces to mirror Tati’s heavy use of glass, and rubber, to reference the primary exported product of Fordlândia.
The second artwork will comprise a large sculpture constructed from basic building materials prevalent at both sites. Based in our studios in the UK we will use social media to contact local people from Fordlândia to help us gather the physical dimensions of the water tower that remains there, meanwhile fostering cross-cultural connections as we ‘stay at home to keep creating’. WH will develop a second software programme that will use this information and data extracted directly from ‘Playtime’ to determine the physicality of this sculpture.
WH will code the custom software while AG will lead on the concept development, management and exhibition design.