“Synonyms” is a wall installation of plates with pairs of euphemisms, made in the technique of lenticular printing. Two words are printed on top of each other on a special surface. Depending on the angle of the viewer, one or the other word is seen. Pairs of words are taken from the media space.   Originally meant to be inoffensive and polite, euphemism has become an instrument of commercial, political, and postmodern doublespeak. The danger of doublespeak is that it obfuscates the real meaning. The unstable quality of prints signifies the ambiguity of language.

Examples of euphemisms to be used in the project:

correctional facility—prison 
civilian deaths—collateral damage
genocide—ethnic cleansing
torture—enhanced interrogation techniques
vertically deployed anti-personnel device—bomb
advertising—sponsored content
war—conflict
downsizing—firing employees
lie—misspeak
problem—issue
unemployed—between jobs
racially-charged—racist 
propaganda—public diplomacy
inflammatory language—hate speech
revenue enhancements—raising taxes
alt right—white supremacist
mass surveillance—bulk collection
decline—negative growth
terminate—kill
friendly fire—shooting your allies

The size of each plate is 35x50 cm. 
In total 40 plates will be made (on photos half of them are ready (20 of 40). 
10 plates in length and 4 in width (taking into account the distance between plates) = 527x147,5.
Plates are mounted to the wall using double-sided adhesive tape.