This exhibition is an invitation to dive into videogames’ black box. It is an attempt to make visible the intricate processes that are hidden behind a humongous medium that is nowadays taking the lead of the entertainment industry whilst simultaneously entering the art institutional world all around the globe. 

Following Flusser’s methods we aim to unveil the ways in which videogames can behave both as a technological device and as a cultural milieu. We are set to further interrogate its possibilities as a communicational, activist and artistic tool that is representative of today's shift for the notion of amusement. The cultural industry has lost its negative connotation and is now considered a valuable resource and a strategic socio-political recourse. Nonetheless there are new struggles to be fought. The exhibition will be set upon three tensions: Labour & Play, North & South, Capitalism & Sustainability. 
 
The exhibition will consist of playable game selections across different media, online and offline. It will thus reflect and act in a dialogical manner on the ways that both worlds are interchanging these days. For the purpose of this exhibition a group of videogames curators have gathered to work together under the umbrella of GAIA (Games Art International Assembly) If the nineties were the time to discuss the place of new media in the art world, now it’s time for video games to redefine their rules and place both in the entertainment and art world.